Mike Kaplan

As Chief Marketing Officer, I lead ENGIE Impact's marketing and communications teams to create awareness of the sustainability transformation and interest in our offerings. We ensure that our clients and other stakeholders understand our mission and vision, and the value we bring to their business.

In what way do you and the teams you lead further ENGIE Impact’s mission to accelerate sustainable transformation?

Marketing is at the forefront of creating awareness of what the sustainability transformation is and why organizations need to act faster and more effectively. Our teams – including Growth Marketing, Solutions Marketing, Product Marketing, Employee Communications, Creative Services and Commercial Coordination – help ENGIE Impact not only capture market share but continue growing the market, increasing the speed and scale of the sustainability transformation.

What does success at ENGIE Impact look like?

I think success is about acceleration. It’s not enough for the market to simply adopt sustainability as a strategy. Success will mean seeing an increase in the trajectory of that transformation, as well as passing the success on to our clients, who will reap benefits both for their organizations and the planet.

How did your background prepare you for this role at ENGIE Impact?

I have more than 15 years in business-to-business marketing across the technology and energy sectors, touching different areas of marketing and working with companies of all sizes.

• As Vice President of Marketing, ENGIE Insight, I worked with a high-caliber team of marketing professionals to develop winning strategies and execution for demand generation (inbound marketing, digital, field marketing, marketing operations), product marketing (messaging/positioning, sales enablement, go-to-market) and brand management.
• As Vice President of Marketing, Retroficiency (acquired by ENGIE Insight in 2016), I led product marketing activities, including go-to-market strategy, positioning, and sales enablement.
• As Strategy Consultant for CSMG, I managed strategy consulting engagements in the telecommunications, wireless and digital media markets, focused on both quantitative and qualitative opportunity assessment and sizing, competitive benchmarking, customer segmentation, go-to-market and product strategy, and business case development.

What do you like to do when you’re not in the office?

I enjoy being outside and active with my wife and three young boys, and I am also a coach.