The Importance Of Short-Term Goals In Your Company's Climate Change Strategy

When long-term corporate sustainability strategies are discussed, how long are executives actually thinking? Five years? Ten years? What about the breadth of their decisions? Are they considering the impact their choices will have on people who aren’t their employees, customers or shareholders?

Sustainability decisions made today will have a direct impact on the state of the world as far as 100 years down the road. But thinking that far ahead, while also considering the global impact, doesn't come naturally. Some climate change progress can be made by focusing on strategies that have a slow return on investment, but a more efficient approach may be to lean into tactics with short-term results. This can allow us to implement a truly long-term climate strategy that equips people to achieve long-term, global rewards.

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