Consumers today are increasingly looking for more sustainable products and businesses, giving choice to those that have adopted this transformation.
There are many factors that can influence a buyer’s purchasing decision. Cost, convenience and verified product or service reviews are examples of the main factors that people have traditionally considered when they want to buy a new product or service—however, in recent years, this has shifted.
As part of the evolution of the purchasing experience, consumers are also expecting safer goods that are more environmentally responsible. This changing demand from consumers means that organisations are reinventing the way they plan, design and produce their products and services, with sustainability now front of mind. But sustainable product design can be challenging, and organisations must consider the entire supply chain and ensure that their product is not only environmentally friendly but also satisfies consumers.