If you’re in the business of growing, producing, processing, packaging or shipping food, one thing is certain: your packaging represents your brand and affects consumers’ perception of your company.
According to NYU Stern’s Center for Sustainable Business, 50% of consumer packaged goods’ growth from 2013 to 2018 came from sustainability-marketed products. Product manufacturers and packaging suppliers must think like a consumer, and today’s consumers are more likely to stand behind your product if you offer environmentally friendly packaging.
These days, sustainability matters. According to ENGIE Impact’s analysis of 2019 CDP Data, 26% of manufacturers see reputation as a driver for their sustainability program. But while 95% of manufacturers are incorporating sustainability into their business strategy, only 25% are on track to meet their sustainability goals.
