During the run-up to Earth Day, the GreenBiz editorial team is usually deluged with incoming news alerts from the stalwarts of sustainability and opportunistic consumer products companies touting eco-centric wares.
This year, the tone is markedly subdued as companies process the far-reaching impacts and implications of the COVID-19 pandemic and focus most outbound marketing communications on immediate responses to that urgent crisis. That doesn’t mean substantial and serious work isn’t happening behind the scenes.
For companies that are shutting down, it’s imperative to ensure that resource bases are covered — waste pick-up frequency needs to be adjusted, and the lights and water must be turned off. For companies in other sectors, like finance companies, this could potentially allow more time to focus on sustainability, as they are not working on the immediate day-to-day as much. Moving forward, we actually see sustainability as a lever to support organizations as they rebound from this period, a tool to help companies save money.