During the run-up to Earth Day, the GreenBiz editorial team is usually deluged with incoming news alerts from the stalwarts of sustainability and opportunistic consumer products companies touting eco-centric wares.
This year, the tone is markedly subdued as companies process the far-reaching impacts and implications of the COVID-19 pandemic and focus most outbound marketing communications on immediate responses to that urgent crisis. That doesn’t mean substantial and serious work isn’t happening behind the scenes.