Sustainability commitments reached an all-time high in 2019, growing in both number and ambition.
However, for the majority of businesses they’re not fully embedded in the organisation or part of their core operations – in fact, less than 25 percent of corporations are on pace to achieve their own carbon targets. The time has come where the reasons and excuses for this have, on the whole, expired.
Here are the main excuses that won’t be accepted in 2020.
“Our stakeholders don’t care about ‘going green’”
The Davos Manifesto 2020 is evidence that companies have shifted their notion of value creation, stating that companies must not only serve shareholders but all stakeholders, including employees, customers, suppliers and communities. The reason is simple – stakeholders are increasingly placing pressure on employers and brands to invest in sustainability.